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has spent most of his career making digital technology accessible to users in traditional work environments, helping them to revolutionize their workplaces and industries.
As the Chief Designer for Scitex Corporation during the 1980s, he developed interfaces for Scitex's computerized pre-print and printing systems that could be easily understood and adopted by workers in conventional printing houses and publishing companies.
In 1990, he joined EFI as Director of Product Design. After designing the interface and workflow for EFI's award-winning Cachet color management system, he headed the industrial design and interface development for the Fiery Color Server, the catalyst for the short-run printing industry. He later led the research, development, and productization of the eBeam digital whiteboard system and was promoted to General Manager of the eBeam business unit in 2000. In 2003, he headed EFI's spin off of the eBeam unit into an independent company, Luidia, Inc., and now serves as its CEO. Mr. Holtzman holds B.Des. in Industrial Design from Bezalel Academy of Art and Design (Israel).
 brings a strong background in technology development and engineering management to Luidia. After completing his service in a technical unit of the Israeli Defense Forces, Mr. Harel spent the early years of his career in hardware and software QA at Applied Materials and a variety of semiconductor fabrication equipment companies.
After joining EFI in 1996, he was one of the first engineers to work on the eBeam development project, where he worked on a variety of hardware, software, and firmware projects. He authored several eBeam-related patents and eventually ran the eBeam hardware development team at EFI. Mr. Harel holds a BA in computer science and economics from Tel Aviv University.
brings a broad background in marketing, account management, and product planning to Luidia. EFI recruited Ms. Forehand from her position as semiconductor analyst at Frost & Sullivan to provide market research and analysis for numerous development efforts, including eBeam. Ms. Forehand wrote the first specification for the eBeam product line and eventually managed all aspects of the marketing process for the business unit, from product definition to PR.
During her career at EFI, she worked also on several other EFI product lines, coordinating development efforts between internal engineering teams and major customers in Japan. After serving as Interim Director of Product Marketing for EFI, she rejoined the eBeam business group to coordinate the first eBeam launch. Ms. Forehand holds a Bachelor of Arts from Princeton University and a Master’s degree from University of Texas-Austin.
brings to Luidia over 20 years of sales management experience. He has a background in developing strategic partnerships with some of the world’s largest companies as well as developing channels to serve both broad and vertical markets.
He joined Luidia from SanDisk, where he was the VP of worldwide OEM sales, managing the sales team in expanding the company’s OEM revenue and customer base. At SanDisk, he also served as the VP of OEM Marketing and VP of the consumables business, developing and implementing business strategies and bringing new products to market.
Mr. Brodsky joined SanDisk as part of its acquisition of Matrix Semiconductor where he was the VP of Sales. While at Matrix, he created and grew the sales organization and revenue from the ground up and negotiated significant agreements with several strategic partners, contributing to the successful sale of the company to SanDisk. Mr. Brodsky’s prior experience includes sales executive and management positions in the areas of networking and storage at 3Com, IBM and Sony. Mr. Brodsky holds of BA in Economics from the University of California, Davis
joined Luidia from Electronics For Imaging, Inc. (EFI), where she was Director of Corporate Business Development. In this capacity she served as an observatory Board Member of Luidia, Inc.
During her 9 year tenure at EFI, she focused on mergers and acquisitions from analysis of companies, valuation, negotiation, integration and analysis of markets. Early in her EFI career, she was in charge of SEC reporting and international consolidations as part of the Finance and Accounting team.
Prior to joining EFI., Ms Lassman worked for KPMG Peat Marwick LLP USA as an auditor and for Nomura Bank and Deutsche Bank in Europe as a banker. She has served on the Board of the Swiss American Chamber of Commerce. Ms. Lassman holds a licenciate of economics from the University of St. Gallen (Switzerland), a CPA from California and an M.B.A. from Golden Gate University (San Francisco).
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